What Does MSRP Stand For? MSRP Meaning

What Does MSRP Stand For? MSRP Meaning

MSRP stands for manufacturer's suggested retail price. MSRP is created by the manufacturer or brand owner and is a recommendation of what price their products should be sold at retail. MSRP may also be known as the sticker price, list price, or retail price. MSRP helps to give customers and retailers/stores an idea of what a product should cost. When creating the MSRP, the manufacturer usually takes into account the cost of selling a product including product, marketing and advertising, and distribution.

MSRP is only a suggested price or "recommended" price and there is usually no legal obligation to exactly sell at the MSRP.