The Do’s and Don’ts of Designing Custom Hats for Your Brand
Custom hats are one of the most popular ways to boost brand awareness. Whether you’re launching merch, stocking your store, or gearing up for a team event, designing the perfect hat takes a bit of strategy.
At The Park Wholesale, we help brands avoid rookie logo design mistakes and instead create standout hats that sell.
Let’s break down the dos and don’ts of custom hat design.
Keep Your Logo Simple and Bold
The best hat logos are easy to recognize. If your design includes tiny fonts or super fine lines, simplify it! That’ll make it look significantly better when embroidered or printed.
Don’t Jam Too Much Into One Design
Your hat has limited space, don’t treat it like a billboard. Stick to one strong visual element and let it breathe. If you need to include a slogan or tagline, try putting it on the side or back of the hat instead of the front.
Match the Hat Style to Your Audience
Designing for outdoor events? Go for breathable mesh trucker hats, visors, or straw hats. Launching a fashion drop? Snapbacks or dad hats are great options. Selling in colder seasons? Beanies are always a hit.
The Park Wholesale has a wide collection of blank hats ready to customize, and we’re happy to recommend the best fit for your brand.
Don’t Pick Colors That Blend Too Much
A red logo on a burgundy hat disappears, it’s as simple as that. So, pick colors that contrast to ensure your design actually shows up. High visibility = high impact.
Choose the Right Print Method
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Embroidery: Classic, raised, and super durable.
- Screen Printing: Great for larger graphics.
- Patches: Trendy, textured woven, leather, or embroidered patches.
- Heat Transfer: Perfect if you want bright colors and sharp detail.
